Stroke & Brain Diseases Center in Kyung Hee University East-West Neo Medical Center
Specialized center in the university (general) hospital category /
Stroke Center
http://www.khnmc.or.kr
One-stop system by the combination of oriental and western medicine… great success of global marketing
Stroke & Brain Diseases Center in Kyung Hee University East-West Neo Medical Center

Stroke & Brain Diseases Center in Kyung Hee University East-West Neo Medical Center is famous for the patient-specific program. It also structured the oriental-western medicine special team for the prompt and systematic diagnosis and treatment. This special team offers one-stop system service in the 24-hour nonstop operating room for neurosurgery.

Kyung Hee University East-West Neo Medical Center had about 800 foreign patients in 2008 and has the goal of 20% increase of foreign patients in 2009. It started TFT whose leader is the director of the hospital, Ju Yup Huh, for the foreign patients on March 2009. This TF team, which is composed of 5 medical staffs and 5 support staffs, is trying to be at the head of the medical service for the foreign patients.

For that, it is planning to provide the homepage in many languages including English, Chinese, Japanese, and Arabic in 2009. Particularly, it is planning to promote the strategic PR marketing to Arab countries.

Hyung Rae Lee, the director of the office of interchange affairs, said “oversea medical care travel is very important chance to advertise Korean. It is possible when the government body as well as the hospital work together from the preparation to the practice, recognizing it can improve our nation brand”, emphasizing the cooperation of all the interested
Oriental Sa-sang(four-type) medical check-up with oriental spa loved by people from different countries including Japan.

Kyunghee University East-West Neo Medical Center was opened under the goal of neo medicine, the combination of oriental-western medicine in 2006. It has international clinic where English, Japanese, and Arabic speaking people offer patient-specific online and offline services including consultation, appointment, treatment, etc. It is the only and first internal cooperation system which has oriental-western medicine for stroke, brain diseases, joint/rheumatism, vertebrae, and medical checkup beside the dentistry.

Presentation for Korea oversea medical care travel was held in Tokyo, Japan on March 5 and 6, 2009. Japan showed a great interest in Kyung Hee University East-West Neo Medical Center among other participating domestic hospitals in the sense that it offers oriental-western medical service at the same time.

The examination of oriental sa-sang(four-type) medical check-up got many questions and spotlights from the Japanese press such as Yomiuri. After the basic western medical examination and the diagnosis by sa-sang physical constitute, the information of one to one patient-specific health care, recommended spa program and diet, etc is carried to the cooperation enterprise, Paradise Dogo Spa.

Kyunghee University East-West Neo Medical Center is developing Korean medical products and doing PR marketing activity, offering the oriental spa and oriental sa-sang medical check-up examination,